Please first do your best to answer these questions...
- What are some of the myths promoted by the alcohol industry?
- In addition to commercials, what are other ways the media send us messages about drinking?
- What are some of the negative consequences of drinking?
- What strategies are used in alcohol ads to sell us products?
- Who are the primary targets of alcohol ads?
- According to alcohol companies, why do they advertise?
- What would happen to the alcohol industry if people consumed only "moderate" amounts of alcohol?
- According to the article, what is the primary purpose of the mass media?
- How do ads contribute to attitudes about drinking?
- What solutions does this article recommend?
Article 1: http://www.media-awareness.ca/english/resources/educational/handouts/alcohol/advertising_and_alcohol.cfm?RenderForPrint=1
Then, answer the questions again.
Did any of your answers change?
If so, Why?
Finally watch these adverts from the link below. Writing a short reflection.
What was your reaction to these commercials?
Would they have been different prior to the article?
Do you remember any of these ads?
http://www.youtube.com/watch?v=QBSF7CgirIw&feature=related
